Posts Tagged ‘BPO’

Is Your Lead Generation Program Bleeding Your Company From the Inside?

March 10, 2010

Lead generation is amongst one of the most outsourced business functions today. There are many lead generation/telemarketing companies telling you how beneficial and time saving it will be should you decide to outsource your ‘not so important’ aspect of generating sales leads to them and instead you should just focus on closure of deals.

Lead generation is not only about saving money and time; it’s about making an everlasting first impression. Many companies have outsourced the most vital aspect of creating the first impression to an outside vendor who neither understands the company’s core values nor its products. A lead generation executive is the face of your company at your client’s end and there is more to lead generation than just reading out a cold call script like a no brainer. Any Lead generation program will give you good result for a short period of time. It’s in the long run that you will realize how effective it really has been.

The tele-marketing sales industry has thrived on the prospects of volume. You are ultimately made to believe that more volume of calls & more volume of emails will yield more positive results. Anybody who has been in sales function for a long period of time will tell you that it is not the truth. The idea behind a lead generation program is a genius one. Same cannot be said about the methodologies used by many lead generation vendors. You trust your vendors with the two most important things in your company’s lifetime. The first is your company’s brand name and the second your product or service. You have build your company from ground up, spent many years to create a brand image and to develop expertise to build its premium offerings. Many mass emailing software used by the vendors to achieve volume email campaigns backfire when the clients’ domain name, which is temporarily used by the vendor, gets blacklisted as spammers. The hundreds of scripted calls made by your vendors’ everyday is only irritating your potential customers and pushing them further away from you. DO NOT dent your long term prospects; the volume game is no longer the solution.

These invaluable assets should not be entrusted with a vendor whose sole objective is to only make some quick bucks off of you while they can. Instead the only criterion for vendor selection should be the amount of care and pride the vendor can put into delivering your offering, like it was their own.
We understand that the real profit does not lie in realizing quick sales; it lies in building long term business relationships and in repeat business. We breed a culture where our sales executives don’t feel that they are working for a third party. Instead they are made to believe that our success is directly proportional to success of our client. Our lead generators dwell on the philosophy of quality and NOT quantity.

Partner with a company which takes equal pride in promoting your offering just as you do. You will be overwhelmed by the positive response generated by Barcatech’s unique lead generation program. We put immense amount of effort in creating that first, long lasting impression. We respect the amount of time you have spent in building a name for your product and services and it shows in the care that we put in while using your name, and back it up by making highly effective sales calls and generating value leads.

I am Sales manager for http://www.barcatech.com. It is a global market research and sales acceleration company specializing in lead generation.

Name: Salil Modak

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Barcatech – A Sales Accelaration and Global Market Research Company

March 7, 2010

A craftsman is only as good as his tools. Companies around the world spend millions of dollars to acquire sales & marketing talent. A team of extraordinary individuals which spearheads your company’s growth. As a company which understands this important aspect of business you must provide your sales team with the right tools for them to perform their job efficiently and effectively.

BarcaTech with its proven track record has helped companies around the world to achieve their sales and marketing objectives by equipping their sales team with continuous flow of accurate information about their potential customers and competitors.

We offer state of the art Business Sales Database with the information collected by primary and secondary research of your industry. The up-to-date information assists your sales team to target the decision maker and reduce the overall sales cycle.

We have our legs and ears in the market and so we let your sales team perform what they do best , that is to generate revenue and accelerate your organizations growth , while we at BarcaTech save you a lot of time, effort & money of maintaining an in house sales research team and do what we do best, finding every information about your prospective clients, small or large organizations, through out America, Canada & Europe.

The services provided by Barcatech include:

Sales Acceleration

Achieve your sales objectives without increasing headcounts or putting excessive target pressure on your existing sales force, hence reducing attrition. Using our premium sales acceleration services you can dramatically reduce your cost of sales and improve your marketing return on investment.

Appointment garnering
Target Account Profiling
Lead Generation
eBlasts/Email Broadcasting

Market Research:

We are a global market research and consulting company. We can undertake custom consulting assignments ranging across all the industry verticals. Tied with our KPO division we can provide unparalleled market and business intelligence with uncompromised quality.

Market size estimations
Market dynamics
Opportunity analysis
Market entry strategy
Economic Forecasting
Primary Interviews
Strategic Consulting
Company Profiles
Online and Telephonic Surveys
Competitive landscaping and Benchmarking

Business Contact Database

We build custom contact databases which is one of the first steps in a sales acceleration process. Our vast industry coverage allows us to cater to clients from all walks of life. Packaged with Lead generation and business development outsourcing, BarcaTech is the complete sales partner. From identification of potential clients to closure of a deal, you can count on us. Barcatech’s sales database services include:

Contact Intelli Plus
Data Updation
Data Append
Data Cleansing

Business Process Outsourcing (BPO)

Marketing is our forte. We understand the importance of short sales cycles and maximum penetration. Coupled with our customer care division we have the perfect BPO set up to facilitate your sales.

Outbound telemarketing
Direct Mass Emailing / eBlasts
Inbound Customer Response team
Data entry/Data Processing