Make Your Business Contacts Database Work For You

‘If I’d get a dollar for every time my team members complain about incorrect & inefficient sales database, I’d be a rich man” jokes Mr. Ellefson, a Sales manager at a telecom company catering to the service industry. A light hearted comment addressing a not-so-light problem. After spending thousands of dollars in hiring and training a team of perfect candidates for the job, a process which is costly and time consuming Mr. Ellefson was optimistic of a good performance by its new and highly motivated sales team and why not? They were all hired from the best colleges and most of them had the relevant experience, they didn’t hold back in the training as well and provided them with the best infrastructure that money could buy. They did however, miss out on updating the target client database which they purchased from a list broker years ago and didn’t bother to update.

The situation became grim when most of their emails started bouncing back and they could not get a hold of the prospective client basically because they were not working with the same firm anymore, either had moved offices, the company had closed shut its operation or was dissolved or acquired. All this was courtesy of economic recession and the market downturn 08-09.

“It’s almost like hiring and training soldiers, providing them with the best equipment and when they get into the line of action ,you give them fake bullets. All they can do is fire blanks” says P. Kumar, Head of Marketing for BarcaTech, a company specializing in developing and maintaining state of the art sales databases. Our approach is quite different says Mr. Kumar, “we had an option of purchasing databases which are available dime a dozen and then updating them using our own methods. ‘We were not too kicked about that approach, simply because if we based our finding on unauthenticated databases, we would only add the misery. ‘If the base if faulty, you cannot build anything over it’.

BarcaTech renounced the traditional method of finding companies and contacts using online directories or using information providers like D&B and Hoovers. Mainly because the former is too time consuming and generates stale data and the latter because, well, quite frankly, is expensive and not 100% accurate.

Having its roots from the market research background, BarcaTech has a unique way of collecting and maintaining contact databases, by primary and secondary research. All we need from our clients is the industry they want to target and we get them just the right companies and the right people they can approach to sell their products and services. Barcatech’s updated contact database has an accuracy of 99%. We dummy test all the phone numbers by primary calling & emails using eblasts so that we know they are in 100% working condition. Other value added services include:

Contact Store |Contact Intelli Plus |Data Updation |Data Append |Data Cleansing

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For more information on above listed services, please visit http://www.barcatech.com/business-contacts-database.html

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