Is Your Lead Generation Program Bleeding Your Company From the Inside?

Lead generation is amongst one of the most outsourced business functions today. There are many lead generation/telemarketing companies telling you how beneficial and time saving it will be should you decide to outsource your ‘not so important’ aspect of generating sales leads to them and instead you should just focus on closure of deals.

Lead generation is not only about saving money and time; it’s about making an everlasting first impression. Many companies have outsourced the most vital aspect of creating the first impression to an outside vendor who neither understands the company’s core values nor its products. A lead generation executive is the face of your company at your client’s end and there is more to lead generation than just reading out a cold call script like a no brainer. Any Lead generation program will give you good result for a short period of time. It’s in the long run that you will realize how effective it really has been.

The tele-marketing sales industry has thrived on the prospects of volume. You are ultimately made to believe that more volume of calls & more volume of emails will yield more positive results. Anybody who has been in sales function for a long period of time will tell you that it is not the truth. The idea behind a lead generation program is a genius one. Same cannot be said about the methodologies used by many lead generation vendors. You trust your vendors with the two most important things in your company’s lifetime. The first is your company’s brand name and the second your product or service. You have build your company from ground up, spent many years to create a brand image and to develop expertise to build its premium offerings. Many mass emailing software used by the vendors to achieve volume email campaigns backfire when the clients’ domain name, which is temporarily used by the vendor, gets blacklisted as spammers. The hundreds of scripted calls made by your vendors’ everyday is only irritating your potential customers and pushing them further away from you. DO NOT dent your long term prospects; the volume game is no longer the solution.

These invaluable assets should not be entrusted with a vendor whose sole objective is to only make some quick bucks off of you while they can. Instead the only criterion for vendor selection should be the amount of care and pride the vendor can put into delivering your offering, like it was their own.
We understand that the real profit does not lie in realizing quick sales; it lies in building long term business relationships and in repeat business. We breed a culture where our sales executives don’t feel that they are working for a third party. Instead they are made to believe that our success is directly proportional to success of our client. Our lead generators dwell on the philosophy of quality and NOT quantity.

Partner with a company which takes equal pride in promoting your offering just as you do. You will be overwhelmed by the positive response generated by Barcatech’s unique lead generation program. We put immense amount of effort in creating that first, long lasting impression. We respect the amount of time you have spent in building a name for your product and services and it shows in the care that we put in while using your name, and back it up by making highly effective sales calls and generating value leads.

I am Sales manager for http://www.barcatech.com. It is a global market research and sales acceleration company specializing in lead generation.

Name: Salil Modak

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