Archive for March, 2010

Make Your Business Contacts Database Work For You

March 16, 2010

‘If I’d get a dollar for every time my team members complain about incorrect & inefficient sales database, I’d be a rich man” jokes Mr. Ellefson, a Sales manager at a telecom company catering to the service industry. A light hearted comment addressing a not-so-light problem. After spending thousands of dollars in hiring and training a team of perfect candidates for the job, a process which is costly and time consuming Mr. Ellefson was optimistic of a good performance by its new and highly motivated sales team and why not? They were all hired from the best colleges and most of them had the relevant experience, they didn’t hold back in the training as well and provided them with the best infrastructure that money could buy. They did however, miss out on updating the target client database which they purchased from a list broker years ago and didn’t bother to update.

The situation became grim when most of their emails started bouncing back and they could not get a hold of the prospective client basically because they were not working with the same firm anymore, either had moved offices, the company had closed shut its operation or was dissolved or acquired. All this was courtesy of economic recession and the market downturn 08-09.

“It’s almost like hiring and training soldiers, providing them with the best equipment and when they get into the line of action ,you give them fake bullets. All they can do is fire blanks” says P. Kumar, Head of Marketing for BarcaTech, a company specializing in developing and maintaining state of the art sales databases. Our approach is quite different says Mr. Kumar, “we had an option of purchasing databases which are available dime a dozen and then updating them using our own methods. ‘We were not too kicked about that approach, simply because if we based our finding on unauthenticated databases, we would only add the misery. ‘If the base if faulty, you cannot build anything over it’.

BarcaTech renounced the traditional method of finding companies and contacts using online directories or using information providers like D&B and Hoovers. Mainly because the former is too time consuming and generates stale data and the latter because, well, quite frankly, is expensive and not 100% accurate.

Having its roots from the market research background, BarcaTech has a unique way of collecting and maintaining contact databases, by primary and secondary research. All we need from our clients is the industry they want to target and we get them just the right companies and the right people they can approach to sell their products and services. Barcatech’s updated contact database has an accuracy of 99%. We dummy test all the phone numbers by primary calling & emails using eblasts so that we know they are in 100% working condition. Other value added services include:

Contact Store |Contact Intelli Plus |Data Updation |Data Append |Data Cleansing

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For more information on above listed services, please visit http://www.barcatech.com/business-contacts-database.html

BarcaTech Invites RFP For Knowledge Process Outsourcing

March 10, 2010

Companies who rely on quantitative and qualitative data for their decision making can now approach BarcaTech with all their data collection and analysis requirements. The key knowledge process outsourcing deliverables offered by Barcatech go beyond product launch and measuring customer responses, they are used for market assessment and also to understand the effects of all the marketing inputs across the
life cycle of a product or a brand.

Access to information is what separates the market leaders from their competition. Access to accurate and necessary information provides clients with actionable insights which will allow them to gain an edge over their competition and also achieve their organizational benchmarks.

Every requirement is unique and a lot of focus will be put on clients specific needs. BarcaTech begins by learning about the client’s company and also the surrounding business environment to understand the dynamics of the line of business. The key offerings are mentioned below but are not limited to:

Primary and secondary data collection | Market Entry Studies | Market Expansion Studies |Competitive Landscape | Regulatory Impact Assessment | Business Partner Identification and Assessment | Company & Executive Profiles | Vendor Identification and Assessment | Product And Service Mapping.

BarcaTech’s expertise in online/ field consumer surveys and one-on-one interviews has earned it a position of a premium knowledge process outsourcing destination. Clients can also send enquiries for Brand awareness and Product Attribute Perception Studies.

Using the Full time employee model, clients can reduce their research cost by 65%. To learn more about the company and it’s key knowledge process outsourcing deliverables please visit www.barcatech.com/knowledge_process.html and fill out the form with specific project requirements or contact:

Mr. Salil Modak
Phone: 630-780-4489
Email: sales@barcatech.com
Website: http://www.barcatech.com

Is Your Lead Generation Program Bleeding Your Company From the Inside?

March 10, 2010

Lead generation is amongst one of the most outsourced business functions today. There are many lead generation/telemarketing companies telling you how beneficial and time saving it will be should you decide to outsource your ‘not so important’ aspect of generating sales leads to them and instead you should just focus on closure of deals.

Lead generation is not only about saving money and time; it’s about making an everlasting first impression. Many companies have outsourced the most vital aspect of creating the first impression to an outside vendor who neither understands the company’s core values nor its products. A lead generation executive is the face of your company at your client’s end and there is more to lead generation than just reading out a cold call script like a no brainer. Any Lead generation program will give you good result for a short period of time. It’s in the long run that you will realize how effective it really has been.

The tele-marketing sales industry has thrived on the prospects of volume. You are ultimately made to believe that more volume of calls & more volume of emails will yield more positive results. Anybody who has been in sales function for a long period of time will tell you that it is not the truth. The idea behind a lead generation program is a genius one. Same cannot be said about the methodologies used by many lead generation vendors. You trust your vendors with the two most important things in your company’s lifetime. The first is your company’s brand name and the second your product or service. You have build your company from ground up, spent many years to create a brand image and to develop expertise to build its premium offerings. Many mass emailing software used by the vendors to achieve volume email campaigns backfire when the clients’ domain name, which is temporarily used by the vendor, gets blacklisted as spammers. The hundreds of scripted calls made by your vendors’ everyday is only irritating your potential customers and pushing them further away from you. DO NOT dent your long term prospects; the volume game is no longer the solution.

These invaluable assets should not be entrusted with a vendor whose sole objective is to only make some quick bucks off of you while they can. Instead the only criterion for vendor selection should be the amount of care and pride the vendor can put into delivering your offering, like it was their own.
We understand that the real profit does not lie in realizing quick sales; it lies in building long term business relationships and in repeat business. We breed a culture where our sales executives don’t feel that they are working for a third party. Instead they are made to believe that our success is directly proportional to success of our client. Our lead generators dwell on the philosophy of quality and NOT quantity.

Partner with a company which takes equal pride in promoting your offering just as you do. You will be overwhelmed by the positive response generated by Barcatech’s unique lead generation program. We put immense amount of effort in creating that first, long lasting impression. We respect the amount of time you have spent in building a name for your product and services and it shows in the care that we put in while using your name, and back it up by making highly effective sales calls and generating value leads.

I am Sales manager for http://www.barcatech.com. It is a global market research and sales acceleration company specializing in lead generation.

Name: Salil Modak

BarCatech Invite Requests For Free Samples Of Business Contacts

March 8, 2010

BarCatech now gives a chance to its first time clients to access its huge database of business contacts and request for a free sample before investing in a custom database of their own.

The offer allows the clients to test the accuracy of the information and also to evaluate responsiveness of BarCatech’s customer service department.Sales and marketing efforts begin with correctly identifying your prospects. In order to promote your product or service one also needs to gather the intelligence on these business prospects they want to target as there is really no point trying to sell to someone who is no longer working with same organization or is not the strategic fit to evaluate your proposal.

”Our service is more traditional and authentic in nature than the user uploaded and edited information now available on the internet”, said Mr. P. Kumar, Head of marketing for BarCatech. He believes that nothing can beat the primary research tools used by the company to extract valuable business contact information. He goes on to say ”We are primarily a market research company and our research techniques have been tested over a period of time. We use our own database for our internal marketing efforts and it works wonderfully for us, we have a lot of confidence in our research”

After a satisfactory free trial, clients have an option of ordering a custom ”industry” specific business contacts database which will be bundled with free Data Append and Data Update services for the first 3 months. Samples can be chosen from vast industry coverage. To view the industry coverage visit Barcatech’s website.

To register for a free sample interested clients can visit http://www.barcatech.com/business-contacts-offer.html and fill out the form. You can also send your enquiries to sales@barcatech.com or contact:

Mr. Salil Modak

Phone: 630-780-4489

Email: sales@barcatech.com

Barcatech Releases Global Automotive Database 2010

March 7, 2010

Barçatech has updated its website with the newly published global automotive database, 2010. The custom business database builders have released their first of a kind ready made database as a response to the growing inquiries surrounding the automotive/ vehicle manufacturing & related industries. This 2010 edition lists more than 2000 business contacts from the 35 plus auto manufacturers and their 21 subsidiaries. The database includes CXO, VP, Director and Head of business units as the business contacts for the listed top automotive companies.

Businesses that offer their products and services to the automotive industries will find this database to be the first step in realising their sales. It lists strategic contacts that will serve as the absolute right fit for companies dealing in software, supply chain/logistics, packaging, human resource and industrial automation. Since the O.E.M industry operates parallel to the vehicle manufacturing sector, this database is tailor made to the requirements of the original equipment manufacturers. This is the most up-to-date automotive database available. Early buyers also get 6 months Data Update and Data Append service absolutely free of cost. For more information on the offer log on to:

http://www.barcatech.com/automotive_database.html

The readymade database includes name, designation, address, phone no. and working emails. Detailed company profiles and Executive bios are provided on request at an affordable price. To download the global automotive database, 2010 pdf brochure and sales inquiries visit www.barcatech.com or contact:

Salil Modak

Email: sales@barcatech.com

Phone: 630-780-4489

Barcatech – A Sales Accelaration and Global Market Research Company

March 7, 2010

A craftsman is only as good as his tools. Companies around the world spend millions of dollars to acquire sales & marketing talent. A team of extraordinary individuals which spearheads your company’s growth. As a company which understands this important aspect of business you must provide your sales team with the right tools for them to perform their job efficiently and effectively.

BarcaTech with its proven track record has helped companies around the world to achieve their sales and marketing objectives by equipping their sales team with continuous flow of accurate information about their potential customers and competitors.

We offer state of the art Business Sales Database with the information collected by primary and secondary research of your industry. The up-to-date information assists your sales team to target the decision maker and reduce the overall sales cycle.

We have our legs and ears in the market and so we let your sales team perform what they do best , that is to generate revenue and accelerate your organizations growth , while we at BarcaTech save you a lot of time, effort & money of maintaining an in house sales research team and do what we do best, finding every information about your prospective clients, small or large organizations, through out America, Canada & Europe.

The services provided by Barcatech include:

Sales Acceleration

Achieve your sales objectives without increasing headcounts or putting excessive target pressure on your existing sales force, hence reducing attrition. Using our premium sales acceleration services you can dramatically reduce your cost of sales and improve your marketing return on investment.

Appointment garnering
Target Account Profiling
Lead Generation
eBlasts/Email Broadcasting

Market Research:

We are a global market research and consulting company. We can undertake custom consulting assignments ranging across all the industry verticals. Tied with our KPO division we can provide unparalleled market and business intelligence with uncompromised quality.

Market size estimations
Market dynamics
Opportunity analysis
Market entry strategy
Economic Forecasting
Primary Interviews
Strategic Consulting
Company Profiles
Online and Telephonic Surveys
Competitive landscaping and Benchmarking

Business Contact Database

We build custom contact databases which is one of the first steps in a sales acceleration process. Our vast industry coverage allows us to cater to clients from all walks of life. Packaged with Lead generation and business development outsourcing, BarcaTech is the complete sales partner. From identification of potential clients to closure of a deal, you can count on us. Barcatech’s sales database services include:

Contact Intelli Plus
Data Updation
Data Append
Data Cleansing

Business Process Outsourcing (BPO)

Marketing is our forte. We understand the importance of short sales cycles and maximum penetration. Coupled with our customer care division we have the perfect BPO set up to facilitate your sales.

Outbound telemarketing
Direct Mass Emailing / eBlasts
Inbound Customer Response team
Data entry/Data Processing

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March 2, 2010

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